Blessed are those who’ve got their seat belts on

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In our country, traffic rules act more as ‘guidelines’ than actual ‘rules’. Wrong turns, wrong lanes, breaking signals, you name it, we do it. Considering that, a Mumbai public service initiative took up one of the most significant traffic rule that we are almost always breaking: The seat belt rule. A public service initiative by VithU and Ogilvy and Mather, Mumbai intends to remind reckless motorists about a very basic safety procedure they’d forgotten, in rather unforgettable fashion. Check it out in the video above.

Original Source: The Seatbelt Crew

 

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